From an experienced professional still unseen in their true value,
to a recognised, authoritative presence who naturally attracts the brands meant for them.
26/05/25
To you, who feels that the time has come,
I wrote this program with care, thinking deeply about what you truly need — and desire.
Below, you’ll find the key steps and what you can gain from our work together — what can happen when you allow yourself to access who you are, with clarity.
With love,
V
From an experienced professional still unseen in their true value,
to a recognised, authoritative presence who naturally attracts the brands meant for them.
__
Listen.
I know it’s hard.
The work you once dreamed of — nurtured with passion and dedication — is now draining you.
This isn’t how you imagined it would be. And yet, here you are.
Endless last-minute changes. Constant pressure around budgets. Urgencies that never stop.
And suddenly, your career is running your life.
You’re working at a high level, in an industry many aspire to — but for you, it’s turning into a nightmare.
You’re no longer leading your work: your work is dragging you along.
And in trying to keep up, you’re losing control over your own life.
I hear you.
You’re not yet where you want to be — recognised as the creative authority for the brands in your sector, confidently leading your projects — and the exhaustion, the frustration, the doubt are wearing you down.
You feel lost, unsure whether to look for the cause — or the solution — in yourself, in the system you’re in, or in the state of the industry.
Listen again.
You don’t lack talent.
You don’t lack experience.
You don’t lack determination.
All of that is already within you. It always has been.
But —
We all do the best we can, with the resources we have available.
And if you’re not yet where you long to be, it’s because your next quantum leap requires a kind of transformation that hasn’t happened yet.
You need to learn, integrate and activate tools no one ever taught you — inner resources you’ve never had the chance to fully use.
Here’s the first key concept: the situation you’re experiencing is a symptom.
And if you don’t like the outcome, the one thing you truly have the power to change — is you.
Your actions. Your emotional states. The thoughts that shape them.
So why haven’t you reached what you deeply long for?
Because from childhood, we’ve handed the mirror of our worth and lovability to others — our parents, grandparents, early authority figures.
It’s natural: in the first years of life, we learn who we are through the emotional gaze of those who guide us.
How we are seen, received, named, and emotionally held shapes our entire perception of value, identity — and what we believe is possible for us.
Later, at school, we often handed over the power to define our worth to yet another external system: grades.
And in today’s system, grades mostly highlight what’s missing, instead of celebrating the innate gifts we each carry within.
5 — you’re unprepared.
6 — just enough, but not really.
7 — you could have tried harder.
8 — good, but you missed this part.
9 — yes, but…
And a 10? How often do we reach it — even when we give our all?
For many, those evaluations guide us unconsciously for years — in school, in sports, and well beyond.
As adults, we’re conditioned to search for safety and well-being outside of ourselves — through strategies, shortcuts, external validation, and purchases.
Safety — in a permanent job, in unlimited money, in degrees that are supposed to “open doors.”
Well-being — through the things we buy, driven by the constant noise of advertising.
How much spam surrounds us every day — walking through the streets of Milan, in the metro, in the squares… and every time we open a webpage or scroll through social media.
Even our sense of importance — fused with status — becomes something external: the job we do, the circles we belong to, the roles we hold.
As if simply being born weren’t already, in itself, a declaration of inherent worth.
Meanwhile, concepts like “believing in yourself” and “self-love” have been hollowed out.
But how exactly are we supposed to do that?
The truth is:
When we disconnect from the outer noise and root ourselves within, we discover something deeper.
That we are so much more than the labels we’ve been given.
That even if we once behaved in a certain way, it doesn’t define our identity — we can change.
And that change is within reach.
Because we all carry within us powerful qualities and resources, capable of moving everything.
Dedication.
Love.
Joy.
Commitment.
Depth.
Intuition.
Creativity to find new solutions.
The sense of responsibility we’ve always brought to what we do.
The curiosity that keeps us going.
Even just the fact that we’ve kept trying — despite rejection, despite disappointment.
But sometimes, we lose sight of all of that.
We forget it. Or we don’t know how to access it.
And in self-employment — where you need to be both the spark and the steady flame that fuels your vision — all these familial and social conditionings, combined with the lack of self-guidance tools, work strongly against us.
The good news is this: alongside the powerful qualities we already carry,
even our difficulties, failures, and unmet goals have something to say.
Each of them reveals what can be transformed in us, to make the next leap toward the future we desire.
In every “no,” in every failure, in every area where results aren’t coming — there’s the seed of a transformation waiting to be activated.
So whether through our gifts or through our struggles, we have the chance to create the future we truly want.
If you still don’t have clients who truly value you.
If you’re still not seen as the creative leader you are.
If you keep accepting underpaid work compared to your value.
If every project becomes a burden to manage —
then something within you is ready to be reprogrammed.
Something that can grow and shift — so that your outcomes can finally follow.
The path to the results you truly desire — recognition, easeful and fulfilling work, even financial validation — begins from a single source.
It’s about becoming your own source of safety, worth, love, and vitality — a wellspring that nourishes you from within and overflows outward.
It means knowing that my intrinsic value is always there,
independent of praise or rejection — because neither defines me.
At most, they simply point to a strategy that needs refining.
It’s about acting with resolve, rather than waiting for confidence,
to go after what we’ve long desired.
It’s about knowing it will happen, while letting go of the need to control how.
Because even if it doesn’t unfold the way we imagined,
it will happen in another way — one that serves us just as deeply.
It’s about releasing control — like getting into a taxi to reach the station without dictating every single turn.
It’s trusting that the driver knows how to get us there, because we’ve clearly stated the destination.
And when we enter that state —
the right clients arrive.
Financial flow arrives.
Personal fulfillment and joy in what we do arrive.
All of it is drawn to the source of magnetism — which is you.
It all begins with you.
See yourself in your work —
at the helm of a vibrant team, surrounded by inspiring people who enrich your vision, and to whom you, in turn, can offer something meaningful through your experience and presence.
Your clients come to you with trust, enthusiasm, and deep respect.
They’ve chosen you because they know your vision and methods will take them where they want to go.
They know they’re in good hands with you — and that something truly unique can be created together.
Communication flows clearly.
The work process unfolds naturally.
Requests and deliveries move forward with ease.
Now see yourself dedicating time to your personal photographic exploration —
following that inner urgency that has always stirred within you,
that same force that brought you to where you are now.
You surrender to your creative flow,
capturing images of the world — that, through their presence, speak of you and your way of seeing reality.
And when the time feels right, you share them with the world:
through a book, an exhibition, or any medium capable of holding and amplifying your inner voice.
To leave a seed in the world.
You already know that each image can be a threshold —
starting from what you feel and resonating in those who see it.
A gift that moves, stirs, inspires.
Your inner reality shapes your outer world.
Is all of this… truly possible?
Well, here’s the thing:
The external reality you’re living in is simply a symptom of your internal reality.
It’s a direct mirror.
• Our beliefs — about ourselves and the world — shape our emotional state.
• Our emotional state drives the actions we take.
• Those actions create results — which, in turn, reinforce our beliefs in a continuous loop.
So you can begin to see that our beliefs — whether empowering or limiting — are constantly attracting experiences and shaping the reality we live in.
We always get results based on our beliefs.
We manifest what our subconscious believes to be true.
But here’s the good news...
The moment you choose to say: this reality no longer feels right,
you have the power to change it — by starting with yourself.
You can reprogram limiting beliefs and thought patterns,
and as a result, begin to create different outcomes — ones that align with what you truly desire.
This is not magic. It’s a skill you can learn.
Things happen. And yes — some are beyond our control.
But as Roberto Re says: it’s not the event itself, but the meaning we give to the event that shapes our reality.
What we always have, even in front of challenges, is this choice:
To react impulsively — or to respond with awareness.
That’s where our free will lies.
Our free will is found in how we relate to what happens —
and from there, the actions we choose, and the beliefs that follow, begin to shape our path forward.
It all starts with you.
And if you feel that now is the time to stop chasing outside what has always lived within —
to finally create the reality you desire — then The most-Desired Photographer: The Foundation is your first step.
It’s the space where you learn to activate the inner resources that have always been waiting for your yes.
Where doubt fades, and self-guidance emerges — with clarity, trust, and presence.
Because your next leap doesn’t require more effort.
It needs a new root.
And you’re the one who can plant it — now.
The Most-Desired Photographer: The Foundation is where you begin to activate who you are —
and walk through the world anchored in an inner strength that naturally draws in what you desire.
The Most-Desired Photographer: The Foundation is where you return to the center of yourself —
and from that grounded clarity, allow your desires to unfold with ease and direction.
What it’s all about
The Most-Desired Photographer is a journey structured across 5 core modules, delivered through 8 in-depth coaching sessions on Zoom, each lasting 2 hours, over the course of 8 weeks.
Five sessions are led by me, Valentina Monari, and three are led by Fabio Crespi, Life Direction Coach — a trusted trainer and long-time collaborator.
• After each session, you’ll receive the recording and session notes — so you can revisit every topic whenever you need, and make your growth even more solid and lasting.
• In addition to the live sessions, you’ll be guided through a series of written reflections and exercises to complete on your own — because pen and paper are essential tools to actively activate your transformation.
Through this journey, you will be able to:
• Gain clarity on who you are today and what makes you unique — transforming your story, your vision, and your inner system into a clear compass that guides your creative, professional, and personal decisions.
• Design an aligned and desirable service — one built around what you love doing, what you naturally excel at, and what the market truly needs — so you can attract the right clients, and work with more depth, ease, and financial reward.
• Communicate with authority and confidence — positioning yourself as a recognised guide in your field, chosen by the brands that resonate with your identity and vision. No more chasing, no more underselling.
My Journey
Since this program is born from both my studies and lived experience — mine and my clients’ — would it be alright if I shared a bit about myself, and how I came to create this work?
• I worked as an art director in the field of visual storytelling for luxury and fashion brands for 10 years.
Over the years — both alongside senior art director Pablo Arroyo and independently — I had the privilege of working with world-class international talents: photographers, stylists, directors, visual artists. I guided them in crafting visual campaigns for clients in the luxury and fashion industry.
• At the same time, many professionals in the field — stylists, photographers, videomakers, colleagues I met on set — started asking for my support on their portfolios and creative direction.
The result? I helped them achieve clearer communication and a more powerful, recognisable sense of identity.
• Knowing that the core of my work lies in relationship — whether with a brand or a creative team — I chose to strengthen my leadership skills, both in group dynamics and in the deeper dimension of inner leadership.
Since 2017, I’ve trained at the Leadership School of Roberto Re — Italy’s top peak performance coach and a direct student of Tony Robbins — taking my communication and self-awareness skills to a new level.
• I went on to pursue intensive training with international professionals:
in limiting and empowering belief transformation with mental coach Fabio Crespi,
in self-worth and self-love with coach Andrea Piscitelli,
in strategic vision for marketing and positioning with top financial coach Harv Eker, and in understanding how personal energy impacts results — especially the magnetism that draws in the right clients — with Californian business coach Alexandra Danieli, specialist in Human Design.
From those early days to now, these have been years of deep transformation:
I dismantled old conditioning, redefined my personal and professional vision.
And I’ve come to understand — in theory, but especially in practice —
that
the most powerful communication comes from an inner dialogue that is clear, grounded, and authentic.
In my first year as a freelance art director, I was full of excitement and drive to take the lead and create impactful projects.
After many years working as the right-hand to the mentor who shaped me, I had gained solid on-the-ground experience, built strong industry connections, had the right ideas, and a deep understanding of the market.
And yet — it wasn’t enough.
Or rather, I quickly discovered that none of that was what actually sets things in motion.
• I pitched for countless projects — and lost 90% of them, because in the end, it always came down to underbidding. There was always someone willing to do it for less.
• I threw myself into opportunities passed along through referrals — but there was no real match. I wasn’t in a context that could truly recognise my value, and the perceived worth of my work was low.
• I organised personal projects involving others… and I can’t tell you how many people cancelled on confirmed meetings.
It left me feeling humiliated and discouraged — wondering if I was getting everything wrong, even though I couldn’t understand what exactly was off.
Thankfully, I was also really good at retouching — which helped me break even for what I wasn’t earning through art direction…
Fortunately, in parallel, I was nurturing my inner leadership.
And the following year, the first signs of new growth began to bloom.
• I chose what my new reality would be from that moment on — how I truly wanted to live, aligned with my inner desire.
• I tapped into my inner resources — everything that was already within me but that I hadn’t seen. And from there, I began to feel solid.
That kind of authentic solidity that simply is — with nothing to prove and nothing to lose.
• I chose the people I truly felt happy to work with. The ones I wanted to offer my gifts to.
And, magnetically, the right people found their way to me.
Some saw in me the right guide for someone they knew — and referred me.
Others came directly, knowing I was the one who could help them.
I had my best year ever.
90% of the art direction projects I led unfolded with ease, mutual respect, and I was paid exactly what I asked for.
And more importantly: I led those projects the way I wanted to.
Oliver was one year old, and I wanted to be present for him — unconditionally.
I managed everything with ease, working part-time from Treviso, with only a few trips when needed.
Shortly after, I stepped away from art direction —
I had made a clear choice: the most important thing for me, what I truly loved doing, was helping other creative professionals break free from the realities that were holding them back.
• First, because I deeply believe that creative professionals — photographers in particular — have a vital role in shaping how we see the world today, through images.
As filmmaker Werner Herzog once said: “We need images to understand our reality, or we will die out like dinosaurs.”
• And second, because I wanted to offer a path through the same dark moments I had faced myself.
This program was born from an emptiness I knew firsthand.
I’ve felt out of place, incomplete, without the tools to understand my value or my direction.
And it was precisely by walking through that darkness that I found clarity, vision, and freedom.
Today, through my programs, I offer others what I once needed most:
a space to recognise themselves, realign, and become fully who they are.
The results came — for others, too.
After applying, through direct experience, all the knowledge and tools I had gathered over the years,
I structured my process into a program that combines foundational phases with tailored modules, adaptable to each professional’s stage of career.
And soon, my clients began achieving excellent results too.
• C.C., Photographer – From lacking authority to international recognition
To mention a specific result:
C.C., a photographer, completed the program after initially struggling with being perceived as lacking authority by her clients.
Shortly after, she successfully directed an extremely influential artist during a portrait session for an international magazine.
Despite the artist’s strong personality and dominant presence, C.C. stood her ground with confidence and clarity — establishing herself as a solid and reliable guide.
She delivered such an impressive result that the editor, amazed by the outcome in such a challenging context, personally praised her work.
It was a result she wouldn’t have believed possible for herself just a short time before.
• J.S., Visual Artist – From creative misalignment to a long-dreamed opportunity
J.S., on the other hand, was in a phase of misalignment.
She struggled to attract opportunities that could truly value her vision and often ended up accepting work that drained her time and energy.
A few months after completing the program, she had increased her positive client response rate by 70% — finally connecting with clients who were aligned with her creative language.
Soon after, a major international opportunity came her way — a high-level role she had long dreamed of, but had never truly believed could become reality.
Now that you know your vision is possible —
let’s turn the focus to you, and walk through the plan together.
As mentioned earlier, The Most-Desired Photographer: The Foundation is a journey structured into 5 modules, delivered through 8 in-depth coaching sessions held via Zoom — each lasting 2 hours — across an 8-week period.
Five of the sessions are led by me, Valentina Monari, and three are guided by Fabio Crespi, Life Direction Coach — a trusted trainer and long-time collaborator.
• After each session, you’ll receive the recording and the notes — so you can revisit everything we worked on whenever you wish, and make your growth stronger and more consistent over time.
• In addition to the live sessions, you’ll be given a series of reflections and exercises to complete independently, with pen and paper — this part is just as important to actively ignite your transformation.
The 5 modules follow a clear, intentional sequence designed to help you identify and fully express your authentic creative identity, and to align it with the brands that are truly right for you.
Here’s how the course is structured:
(2 coaching sessions)
In this module, you’ll gain clarity on what truly drives you — reconnecting with your deeper “why.”
Because only when your why is strong, can you move through any how.
You’ll revisit both your creative portfolio and your inner one — made of experiences, skills, and beliefs — to lay the foundation for becoming a recognised and authoritative guide in your field.
Why do we start here?
Because the best way to eliminate competition is to access who you really are — and show up with authenticity.
What you’ll gain:
• Rebuild your sense of value, worth, and uniqueness;
• Recognise and strengthen your natural authority — inside and out;
• Identify what makes you truly different and impossible to replicate;
• Turn your experiences — even the difficult ones — into a competitive advantage;
• Break through inner blocks and limiting beliefs that have kept you from fully expressing yourself;
• Begin to see yourself as a creative reference point for your ideal audience
This is where it all begins: a return home, to yourself.
From here, everything you build will be more solid, more true, more yours.
(3 coaching sessions with Fabio Crespi)
In this module, you’ll listen to yourself on a deeper level — and begin a full reset of your inner system:
• You’ll analyse the beliefs that currently guide your decisions;
• Dismantle those that limit you;
• And transform them into empowering beliefs that truly support the direction you want to take
This will help you feel centred and aligned with yourself — so that in moments of uncertainty, big decisions, or unexpected events, you’ll know how to return to your inner strength and respond with clarity.
What you’ll gain:
• The ability to identify self-sabotaging thoughts and shift them at the root;
• A new belief system and personal code that supports you in making clear, confident decisions — even in difficult moments;
• A stable sense of inner alignment — so that even when life surprises you, you’ll know how to find your balance;
• The end of waiting: you’ll no longer postpone your desires until “something happens” — you’ll begin acting as who you already are.
When you’re aligned with yourself, everything becomes easier: decisions, boundaries, relationships, and opportunities.
This module helps you build a solid inner base — one that doesn’t depend on anything outside of you — from which to take bold, aligned action.
(1 coaching session)
In this module, you’ll give concrete shape to a service that truly represents you —
an offer born from:
• What you love to do;
• What you do with natural excellence;
• And structured to meet the deep needs of your dream client.
It’s the perfect meeting point between your uniqueness and their desire —
what comes naturally and joyfully to you becomes a high-value experience for them.
You’ll build the foundation of your ideal work: sustainable, transformative, well-paid, and fully aligned with your energy.
What you’ll gain:
• Clarity on the kind of service you truly want to offer — one that makes you feel alive, fulfilled, and useful;
• The ability to design aligned offers that merge what you love with what your market actually wants;
• A clear and memorable positioning: you’ll be perceived as the natural choice for your ideal clients;
• A new sense of your true value, and freedom to price your services without guilt or compromise;
• A powerful, client-centred message that communicates exactly why you are the right person for them;
• A clearly defined niche — chosen not to limit you, but to make you stand out: to be the big fish in the right small pond.
This is where you begin to truly own your role.
A service that represents you, supports you, and deeply transforms the people who receive it.
(2 coaching sessions)
Be recognised as a guide. Become the natural choice for your ideal audience.
True authority means being seen as a reference point — someone who brings direction, clarity, and real value.
In this module, you’ll learn how to communicate from a place of solid, magnetic authority — without forcing, without trying to prove anything — simply by embodying who you are and what you know.
What you’ll gain:
• Learn how to communicate with authority — avoiding content overflow that dilutes and devalues your message;
• Understand what to share in conversations (the what and why) — and what should remain inside your offer (the how);
• Recognise the common mistakes your clients make when trying to solve their problems — and position yourself as the natural solution;
• Strengthen your public presence and be perceived as a guide (not a hero seeking approval);
• Craft a strong, consistent message that speaks directly to your ideal client’s desire;
• Free yourself from attachment to outcomes — you’re no longer at the mercy of approval, but anchored in your own clarity;
• Learn how to diagnose your client’s real needs and present your service as a concrete vehicle of transformation;
• Identify the key traits that make you a trusted figure — whether you work with end clients or art directors.
In this module, you’ll build the foundation of your authority in the industry.
You won’t just know what to say or how to say it —
you’ll speak from a grounded inner place, free from the need for approval, ready to be recognised for who you truly are:
a guide capable of real transformation.
(1 coaching session)
Position yourself as a guide with a strategic and transformative lead magnet.
Now that you’ve built the foundation of your identity, service, and authority — it’s time to communicate your value with clarity.
In this module, you’ll create your first high-converting lead magnet — a key tool that helps you attract the right clients, educate them, and instantly position yourself as the go-to expert.
What you’ll gain:
• Learn to clearly identify your ideal client’s real problems — the ones they face daily and can’t yet solve;
• Create a free, strategic piece of content that shows your authority — without needing to “sell”;
• Master the structure of an effective lead magnet — one that responds to an urgent problem with depth and vision;
• Communicate what’s at stake: what your client risks by continuing to ignore or underestimate the issue — and why youare the one who can help;
• Learn to speak your audience’s language with empathy and clarity — using the Storybrand method;
• Start building a tangible bridge between your vision and your client’s perceived needs — offering a first point of contact that is solid, useful, and unforgettable.
A strong lead magnet isn’t filler content — it’s a powerful starting point for transformation.
With this module, you’ll learn to enter the mind of your ideal client and offer them the first spark of change — so they choose you as their guide.
You’ll be guided by two dedicated coaches, each with a specific and complementary skillset:
Valentina Monari, Potential Activator, will guide you in reconnecting with your unique creative identity and building your authentic, recognisable authority.
Fabio Crespi, Life Direction Coach, will help you explore and strengthen your inner engine.
Why it’s transformational:
Unlike group seminars led by a single coach — which naturally offer a more general experience — this journey is built entirely around you.
Being listened to attentively, observed in detail — in the words you use, the doubts you express, the way you present yourself — brings to light what often remains hidden.
This gives you highly specific guidance — and a much deeper level of growth.
Throughout the program, you’ll be given targeted exercises to complete on your own and then review together.
We are creatures of habit — and the most effective way to learn is through direct involvement and practice.
Listening, reflecting together, and writing your answers by hand activates your brain and reinforces every new insight, day after day.
It’s real mental training — rewiring neural processes to reshape beliefs and behaviours in a more empowered, lasting way.
Unlike intensive seminars that last a few days and leave you feeling lost once real life resumes, this journey supports your personal growth consistently over 8 weeks — helping you build new thought patterns and empowering habits in a gradual, deeply integrated way.
Because you deserve to work with true satisfaction — feeling fully aligned with who you are.
You deserve to express your creative vision without compromise.
To be appreciated for your sensitivity, your skills, and the experience you’ve carefully built over the years.
When you begin collaborating with clients who genuinely recognise your value — and not just the number on your quote — everything changes:
Work flows more smoothly.
Connections become more authentic.
Opportunities multiply.
And yes, even your income aligns — because you stop chasing people who don’t see you, and start attracting those who’ve been looking for someone just like you.
Then there’s time.
The most precious resource we have.
I know this deeply: before I found my path, I wasted years searching in the dark —
taking the wrong jobs, undercharging, and constantly wondering what was wrong.
Don’t do the same.
Don’t waste more time — or energy, or money — chasing solutions that don’t belong to you.
Ask yourself:
Where will you be a year from now if you keep playing by the same rules that brought you here?
And what if you decided now to take back the lead in your own life, with clarity and intention —
where could you be then?
Doubts & Questions
Here are answers to the questions I’m most often asked.
For some of the most relevant ones, I’ve included the direct words of one of my past clients who completed the program.
• Is there a free trial?
No — and here’s why.
True transformation requires presence, intention, and commitment.
Every meaningful change begins the moment you decide to show up — and that includes showing up through financial investment.
When you commit, you activate.
And that’s exactly when things start to shift.
• How long will it take to see results?
Results manifest on multiple levels.
Some shifts begin during the program, others unfold shortly after.
The deepest transformations, however, need time to integrate.
From my experience — and that of my clients — those who consistently apply the tools they receive begin to notice significant evolution within 3, 6, or 12 months.
Growth is exponential — because it happens from the inside out. And it’s solid.
• How can I get the most out of this journey?
Show up.
If a doubt or insight comes up — bring it. Don’t hold back.
Some exercises might seem simple or repetitive at first —
but those are often the ones that actually rewire mental patterns.
It’s through repetition, through daily practice, that transformation stabilises.
Think of this as real training: the more you practice, the more it becomes part of you.
• What if I’m afraid this journey will change me too much — or make me lose myself?
That’s a very common fear.
As Davide Padovan, a photographer and past client, shared:
“I was afraid this journey would change me, would take something away from me.
In reality, it made me stronger.
You don’t lose who you are — you build around yourself, with awareness.
The new tools become resources to use when needed.
Everything stays in your hands.”
You don’t have to adapt to the method — the method adapts to you.
Your identity isn’t erased — it’s enhanced.
Your behaviours evolve, but you remain at the centre.
No one will tell you what to do with your life.
Coaching works like a mirror — it asks the right questions, helps you see clearly where you are and how to get to where you want to go.
The decisions are always yours.
• How is this different from therapy?
Coaching starts from your present and looks forward.
It gives you practical tools to build an aligned and concrete path.
Therapy, instead, explores your past — it works through emotional blocks and addresses trauma.
Many of my clients have done therapy before — some afterwards. Others never felt the need.
They’re two different paths — both valid. And in many cases, they’re deeply complementary.
As Davide shared again:
“They’re tools that complement each other.
Analysis and coaching can work hand-in-hand.
It’s about listening to yourself and understanding what you need in this moment.”
The Most-Desired Photographer isn’t a program for everyone —
it’s for those who are truly ready to make a leap.
And I’ve chosen to offer you this opportunity in a special format — for some very clear reasons:
• I only welcome a few people at a time, carefully selected.
I only work with those I genuinely believe have the potential to achieve real results —
and I sense you’re in the right moment to do that.
This allows me to offer a deeper, dedicated, and authentic coaching experience.
• You’ve saved me time and resources in marketing.
If you’re reading this page, you didn’t arrive here by chance.
Very transparently: the fact that you’re already in my network makes everything simpler and more direct for my business.
• I’m in a phase of accelerated growth.
The program is expanding — and the current price reflects its current stage of development.
Starting in September, the price will increase to match the true value and impact of the journey.
I have only 3 spots available for this season (from early June to the end of July).
After this window, the program will reopen in September —
again with limited availability, and at a higher price point.
The Investment
You might think this program is expensive.
But let me show you why, in reality, it’s one of the smartest — and most cost-effective — choices you can make, both in terms of time and money.
The Most-Desired Photographer brings together, in one personalized journey, the core teachings of high-level programs in leadership, marketing, personal authority, and brand positioning — specifically adapted to the creative industry, and designed to generate real, lasting results.
Programs like this — focused on identity, personal growth, and inner leadership — are usually attended by entrepreneurs, managers, company founders and high-performance professionals. People who know that the quality of their work is directly related to the quality of their inner alignment.
I’ve trained alongside these professionals for years.
I’ve worked side-by-side with them, practiced the same intensive exercises, and integrated tools that still guide my work today.
Group seminars like these (from 50 to 500 people), usually last several days, are led by a single mental coach supported by assistants, and cost anywhere from €2,000 to €7,000 per person, depending on the topic and level.
Private 1:1 coaching programs, especially those designed for personal transformation over 2 to 6 months, typically start at €6,000 and up.
Personally, I’ve invested over €100,000 over the past 8 years in trainings, seminars, coaching, mentorships and self-study —
selecting what truly works, and transforming it into actionable tools for my clients.
The Most-Desired Studio is the result of all this:
A program that merges strategic skills with deep vision, built specifically for creative professionals who want to become go-to figures in their field.
And no — you won’t be paying €10,000.
Nor €7,000.
Not even €5,000.
The full price of The Most-Desired Photographer is €3,997.
A special price reserved exclusively for this launch phase, offered to those who are ready to take action now.
It’s an investment that takes you a clear step forward — toward a new positioning that is more aligned, more recognised, and better compensated.
It’s not uncommon for clients to earn back their initial investment through the first aligned projects they attract by applying what they’ve learned here.
Module 1 • The Foundation of You
valued at €998 — available for just €97.
I know that investing in a program — especially when you’re seeking deep change — can bring up hesitation.
That’s why I’ve chosen to offer you access to Module 1 – The Foundation of You (2 private coaching sessions of 2 hours each, plus exercises) —
for a symbolic price of just €97.
As previously mentioned, here’s what we’ll focus on in this first phase:
• The foundations of what truly moves you;
• Rediscovering your sense of value and connecting to your deeper why;
• Turning your personal experiences and creative work into clear strengths that set you apart in your market.
This is a powerful starting point —
One that creates an immediate shift in how you feel inside, and in how you start to show up and get recognised on the outside.
I offer this opportunity because I want your decision to come from clarity — not from fear.
This is your chance to truly give yourself a real possibility.
I know the results will come — and they often exceed expectations.
That’s why I take on the risk, and invite you to simply begin — gently — with a small investment of time and money.
If, at the end of Module 1, you feel this journey is right for you,
you’ll have the chance to continue and complete your enrollment after the second session.
You can enroll in The Most-Desired Photographer program by choosing one of the following payment options (minus €97 if you started with Module 1 only):
• One-time payment: €3,997
• Instalment plan: €1,998 upfront + 4 monthly payments of €519
A Gift Just for You
At the end of the program, you’ll receive a special bonus I consider one of the most valuable:
The Power Integration Session — a 2-hour consolidation coaching session, valued 499€, entirely free.
Why: during the program, you’ll receive a wealth of tools and insights. And I know from experience that it’s often after the intensive phase — once you start acting independently — that new questions, doubts, or the need to recalibrate your direction emerge.
This session offers you:
• A tailored space to clear any remaining doubts;
• A chance to realign and reflect on how you’re applying the tools in real life;
• A final push to step into your market with confidence, clarity, and readiness.
This is not just about answering questions — it’s about turning final hesitations into real-world results.
This session, valued at €499, is included for free if you sign up now — but I can only offer it to the first 3 professionals who join the program this season.
I’m deeply confident in the value of this program — and in how much it can transform your way of working and showing up in the world — that I’ve decided to remove any initial hesitation.
Since I work exclusively with professionals and freelancers, consumer protection law (Art. 59 Italian Consumer Code) doesn’t include the right of withdrawal.
But for me, it’s essential that you enter this program fully present, committed, and open — because real transformation starts from a space of clarity and alignment.
That’s why I offer you a 30-day personal guarantee to experience the path with complete peace of mind.
If within this time you feel that this program is not for you, simply send me a message.
You’ll receive a full refund — no questions asked.
It’s my promise — because I know the real value of what you’ll receive.
Join now.
With the hope that The Most-Desired Photographer: The Foundation arrives at exactly the right time for you — and becomes the pivotal step that allows you to be recognized as a true reference figure in your field, offering real and grounded guidance to the brands truly meant for you —
I invite you to listen.
If something lights up as you read these words, then yes — it’s your time.
Join now — and get ready to let your light shine like never before.
• 5 Modules across 8 private coaching sessions, 2 hours each, over 8 weeks — led by me, Valentina Monari, Potential activator and supported by Fabio Crespi, Life Direction Coach, for specific topics.
• Targeted exercises between sessions — pen and paper in hand — to help you integrate tools and actively train your awareness. This is deep, practical, and transformative work.
• One high-impact bonus:
The Power Integration Session — one extra 2-hour coaching session within 2 months of the program’s end, to consolidate everything you’ve learned and turn it into bold action.
Value: €499 — free for the first 3 to enroll.
• Exclusive access to start with ease:
Begin today with Module 1 • The Foundation of You — Build inner-rooted authority (2 coaching sessions + exercises) —
Value: €998, available now for just €97.
If you feel aligned, you’ll be able to continue with the full program by completing the remaining payment after your second session.
• 100% satisfaction guarantee — 30 days
Even if you run a business and normally have no right of withdrawal, I offer you my personal guarantee:
If within 30 days you feel this isn’t right for you, just let me know — you’ll get a full refund, no explanation needed.
Total value of the program: over €5,000 — Your investment today: just €3,997
Let’s start.
1. Choose how you’d like to begin:
• Only Module 1 — pay €97 via PayPal and complete the first two sessions. Afterward, decide whether to continue.
• Full Program — choose between:
• One-time payment: €3,997 via bank transfer
• Installments: €1,998 now + 4 monthly payments of €519 via Stripe
(€97 will be deducted if you’ve already started with Module 1)
2. We schedule your sessions:
Sessions are typically held Monday–Friday, 9:00 to 14:30. This time of day is ideal: your mind is fresher, your energy more centered, and your results more powerful.
If you have special scheduling needs, we can discuss alternatives in advance.
3. Receive your Zoom link and begin:
You’ll receive a link for our first call — the concrete first step of your transformation.
It will be my honor to walk beside you on your path. 😎🥰
Here are the words of two of my Talent clients — may they expand your vision of this journey and guide you in choosing what’s truly right for you.
This journey was an awakening to my worth. At first, I didn’t believe in myself. I wouldn’t put my essence into my work.
I used to rely on the outside world to reflect back who I was and how much I was worth. My creative identity was clouded by worry. I would sow seeds and accept whatever came.
Then, once I added focus and intention, things started to bloom. My desires remained the same — they’re part of my essence.
But my heart, through care, grew. It didn’t change — it matured.
Now I’ve stopped giving power to the outside. I’ve taken a proactive stance. I decide and take action — I’m no longer afraid to be seen. I’ve become the driving force of my life. Something unthinkable before.
On the Project Portfolio and Inner Portfolio
If I hadn’t taken ownership of both my creative portfolio and my inner one, I would’ve kept going fragmented. I took it all for granted.
Seeing myself from above gave me a new perspective — one that has matured more and more over time. Now I’m aware of the richness of what I’ve created.
By recognizing key points, I can better select my work for specific projects. I understand and recognize categories and themes. Fluidity remains — I have many interests, but now I integrate them and make them interact in multiple aspects of my work. I see the links. I have a broader vision.
From ‘I hide and protect,’ which was my most disempowering belief, I’ve moved to: I can’t wait to share my work. I’m ready to communicate externally.
On Beliefs
My limiting beliefs were full of contradictions. ‘You can’t make a living from art’ — I had hidden my projects for years. I was afraid of being hurt if I shared something. As a result, no one really knew what I was doing — so I ended up teaching instead.
I had silenced my own voice.
Now I’m at peace showing my work and expressing my value.
‘By believing in my voice, I plan and create.’ I now get results by grounding my thoughts — without having to suffer to get there.
‘If I shine, I cast a shadow on others’ — now I know others thrive when I shine. I can help them.
On Rules
‘What can you control, and what can’t you?’ I used to think I could control others’ well-being — I’d erase myself to accommodate their needs. If someone was hurting, I thought it was my fault.
And I believed I couldn’t control myself or my own well-being. I felt chaos inside.
In practice, I had handed over the control of my life to others.
My new rules are internal. Now I hold the keys. That inner chaos can be transformed.
This gave me awareness: I am the generative force. It’s a big responsibility — realizing that things didn’t happen because of others, but because I allowed them to.
It made me feel more mature. It gave me strength and serenity. The landscape is clear now.
I believe in myself wholeheartedly.
On the Goal Moodboard
It’s like an amulet — the evocative power of images. It reflects both my conscious and unconscious. Some of the images I chose are clear, others I’m still understanding. They belong to the unconscious.
On Personal Branding and Market Analysis
I found answers I had never even asked myself before. It was incredibly useful.
Putting on a different hat, depersonalizing, seeing myself as a product of value — with an analytical eye — crystallized my identity.
Before, I had no direction. My skills weren’t aligned.
Distilling and revisiting the concept of my work from different angles created awareness. It helped me see myself from the outside.
I liked becoming aware of my market and the value I bring. Recognizing the essence of my work simplifies how I now operate.
The Results – Inner and Personal Growth
I see so much courage in myself now. More confidence in my voice. A true overview and awareness of the work I’ve created and its value.
I’ve reclaimed my identity.
I feel like I’m weaving an inner imaginary tapestry — pieces of me that were once fragmented. Now the threads are connected.
Everything flows like water. With the parts of me now connected — meanings, self-perception — my identity flows more naturally along a clearer path.
On Financial Return
My positive response rate increased to 70%. Before, I’d sow 100 and reap 1. Now I sow 4 and reap 3.
Before
So much has changed. Before, I felt apathetic.
My years-long therapy had ended and I was stuck. When new opportunities came up, I’d pass them off — ‘Here, he can do it better than me, he’s more qualified.’
The job opportunities I had created pre-pandemic were wiped out by lockdowns and internal brand restructurings.
Then came a serious illness. I had urgent surgery and was stuck at home, unable to work.
I realized I needed new tools — even if I didn’t know which ones yet — to make the leap I wanted.
I was tired. I wanted change.
Recovery
I’ve known Valentina for years and trusted her and her experience.
I dove into the program 100%, and that’s how my recovery began — both physically and mentally. Each session was like a protein boost in the direction I wanted to pursue.
I’m a different person now. More determined. And people can see it — they tell me.
On the Project and Inner Portfolio
Reviewing your journey with an outside perspective was crucial. It reminded me, ‘Ah — that’s why I do this. That’s what I want to do.’
It helped me refresh what I already had inside. I’ve gained awareness of what I’ve done and restored its value.
It lets you align the pieces — and understand how to talk about them.
On Personal Branding
I didn’t know how to present myself. I’d say, ‘Hi, I suck.’ Now I have a custom formula.
Before, I stood on the sidelines. Now I show up. Leaving your comfort zone takes effort — but it’s the right kind. Like in training, it’s the last few reps that bring results.
Now I’m pushing myself way more.
On Beliefs and Life Coaching
I’ve let go of my limiting beliefs. The new ones — by conditioning them — became unconscious.
My health has improved. My work is improving. I’m developing a new project. Financially, I’m on the right path. Things are moving.
I even love myself more. I insult myself way less — people have noticed.
Now there’s will. I want to do things. I see the mountaintop and I’m taking one step at a time to get there.
On 1:1 Coaching
The 1:1 coaching is the cornerstone of this program.
The peer-like conversation gives you constant insights — you don’t feel like the coach is on a pedestal telling you how to live your life.
It’s a mutual exchange of experience. Doing the exercises alone is limiting. Reviewing them together face-to-face is essential.
This course thrilled me. It’s a huge change from who I was before. It helped me immensely.
Coming back to yourself, with new eyes. To start again — focused.
Credits:
The images used for The Focused Talent Program are from the magnificent project on Energy and Entropy by Frank Stelitano, Wisdom of Uncertainty.
